Let’s talk about one of the biggest mistakes indie musicians are making right now—and not through any fault of their own. 

Everywhere you look, you’re being told to just focus on your socials, get Spotify plays, work with influencers. Maybe you’ve even given this a shot yourself.

Guessing it’s not working all that well?

That might be because you don’t need a haphazard collection of online profiles, scattershot Spotify numbers or expensive influencer relationships. 

What you need is a strategy—a clear plan for finding listeners, building relationships with them and turning them into raving fans—and THEN a strategic digital buildout that includes customized online profiles, data collection nodes, email marketing campaigns and a website that serves as the mothership for the whole shebang.

For instance, Soundcheck just finished a 360-degree digital buildout to support a laser-targeted campaign to build a musician’s email list that featured the following:

• A social advertising campaign that affordably targeted potential fans
• Social media profile optimization
• A bespoke email marketing campaign
• A complete website overhaul to turn the site into a data-harvesting engine
• A sales funnel that converts a predictable percentage of subscribers into customers at a predictable, affordable cost

The goal? Not more likes. Not more Spotify listens. Not more vanity metrics that give you a sugar rush without adding anything to your bottom line. Instead, we’re building the foundation for an independent artist’s sustainable, scalable music career.

This is possible. In fact, in the indie music business of 2024 and beyond, it’s required.

But before you can make this happen for yourself, you need to get a 30,000-foot view of your online operation as it stands right now—what’s working, what isn’t, and what needs to be burnt to the ground and started over ;)

If you’d like us to help with that, just click the button below for a free expert overview of all your online properties.

Is all your online stuff working together? Do you have all of your profiles on lock? Are all of your pixels utterly devoted to helping you achieve the most important goals in your music career?

Find out now – just click the big orange button!